In honor of Social Media Day, earlier this week Meliss Jakubovic, owner of Meliss Marketing in Atlanta, GA and founder of the free Facebook Group Magnetic Marketing Mastermind, shared tips for Facebook, Twitter and Instagram. Now, she offers advice for the other major social media platforms you should consider using to promote your business.
“YouTube is an excellent content tool whether your business is big or small,” Jakubovic explains. “That’s because every video on your YouTube channel is shareable content, so it supports your social media and list building activities. Plus, you can’t deny that video has become the preferred method for absorbing content and information.”
Businesses with a YouTube channel are given priority on Google, so you’ll see an improvement in SEO and open up the door for reaching potential clients outside the standard social media approach to advertising. Here are a few helpful tips to get the most out of your efforts on YouTube:
- Generate content consistently. “The best YouTube accounts generate high volumes of content,” notes “Examples could include company history, tutorials, webinar clips, webcasts and how-to videos to share with your audience. Then, increase your views by sharing these videos across all social media platforms.”
- Create winning titles. Users search on YouTube similar to how they search on Google: by using specific keywords and phrases. “Master the art of headline creation and excel at your descriptions to show up first in search results and increase your traffic and subscribers,” advises
- Choose appropriate categories and tags. YouTube suggests tags based on the words people are actually searching for. “Make sure you’re getting more exposure by using these suggestions,” she says.
- Spruce up your Google profile. “YouTube comments are linked to Google, so ensure your profile is up to date and make an effort to communicate with your audience when they interact with you,” Jakubovic notes.
- Consider using subtitles. “Different from annotations, subtitles give you the ability to reach hundreds of millions of YouTubers who are hearing impaired, and it doesn’t affect the user experience of those who are not,” Jakubovic concludes. This is one way to capture an entirely new audience, while meeting the needs of others.
Most people don’t think of LinkedIn as part of a marketing strategy, but it is an important one you should not overlook. “Think of it this way: LinkedIn is a community of professionals who are ready to be educated on your business and what you have to offer. As a result, it’s a great place to build your personal reputation, brand awareness and a loyal network,” Jakubovic says. Here are her best tips to achieve these goals:
- Build a LinkedIn company page. The first step is building a page that represents your brand and who you are as a business. “Make sure your company page appeals to your target audience, make it easy to find and provide key information,” she suggests.
- Connect with the right audience. Build a following and community that is centered on your exact target audience and industry. “Remember that quality trumps quantity and make it your mission to connect individually with each person,” she advises.
- Give freely to become a resource. “On LinkedIn, you should make every post and interaction come from a place of giving value and helping others. Share advice, offer your assistance and give freely. Provide valuable information that benefits your audience, and over time you’ll build a reputation as the go-to resource in your field, your industry and your business,” Jakubovic says.
- Recruit recommendations. Recommendations, like testimonials, give credibility to who you are and what you offer. “Although it doesn’t happen overnight, your strategy should include asking for referrals, recommendations and testimonials,” Jakubovic suggests.
- Do the work. LinkedIn efforts include regularly posting status updates, joining and participating in group discussions and writing and posting helpful articles and resources. “You can also complement your efforts for faster growth and recognition by hiring someone using the LinkedIn jobs platform or capitalizing on paid advertising,” adds Jakubovic.
Snapchat does not get as much attention for businesses, but it offers a lot of opportunity with more than 173 million daily active users. “If you have a social media budget, Snapchat has fantastic targeting abilities and offers a variety of ad formats. In their studies, Snapchat claims they landed twice the visual attention of Facebook and are 1.3 times more effective than YouTube,” Jakubovic notes. Here are the three most popular Snapchat marketing tactics:
- Invest in Snap ads. Snap ads are full-screen, vertical-video ads that appear for about 10 seconds. “These videos include an interactive feature, the swipe-up, which adds to the appeal for Snapchatters. The success rate for swipe-up ads is 5x higher than click-throughs on other social media platforms. This screams engagement!” Jakubovic says.
- Consider custom Geo-filters. “Snapchat’s Geo-filters, or art graphics that users can put over a snap, have proven to bring in new followers and new business. They’re a popular feature for Snapchat users, and your business can take advantage by customizing a Geo-filter for your business location or event,” she notes.
- Design a Snapchat sponsored Lens. Snapchat lenses are popular because they let users interact with ads and they appeal to our sense of motion. “Statistics show that Snapchatters play with sponsored lenses for an average of 20 seconds (which we know is a long time for social media users). And because Lenses are fun and easily shareable, they’re the most shared within Snapchat’s platform. However, lens development does take time and is a considerable investment, so it shouldn’t be the first choice for small businesses or startups with a limited advertising budget,” adds Jakubovic.