With so many people tuning into their social media sites each day, it’s no wonder more brands and businesses are following their customers there to reach them. Marketing campaigns now include having a presence on Twitter, LinkedIn, Facebook, Snapchat, and other online channels to promote products and services. If your company has just started with social media, don’t worry. It can seem overwhelming, but with a few tips, you can keep your efforts active and engaging.
1. Provide Consistent Updates: One of the missteps some companies make after launching their social media sites is not providing consistent updates. The key is to post new content on a regular basis. Create a schedule where fresh information is posted and older content is archived. The posting schedule should include the type of content that will appear and the posting timeframe. Social media efforts are only as strong as how frequent the sites are updated.
However, it’s important to remember that, when it comes to content, it’s about quality, not quantity. If you have quality content that is engaging and makes people crave more, then post as often as you can, at least once per day on platforms like Facebook, LinkedIn, and Snapchat, and more often throughout the day on Twitter.
But how do you know when to post? To help determine when to push that publish button, try posting for a week or two at the same time during the day, and then the next couple of weeks at a different time. Then take a look at your analytics. What posts or tweets performed the best? Analytics to look for include reach (or how many times your post was seen), retweets (for Twitter), shares (for Facebook), and engagements like comments, reactions, and post Likes.
2. Develop a Plan: Even before posting begins, the best way to start is to develop a marketing plan. The planning process should include the motives for using social media and who the target audience is. Essentially, what is your business trying to achieve by having an online presence? Determine which sites will be used and develop plans to accommodate those unique platforms. Consider starting with one or two social media channels, and think about expanding to other sites later.
How do you know what social media platforms to use? Think about your audience, and then research what platforms are used by them. For example, if you’re targeting a college-aged audience, you might want to consider a Snapchat account. Want to target professionals, or maybe the C-Suite? You can do that on LinkedIn. A little bit of research will go a long way to ensure that the time and effort you’re putting into your social media posts provide a return on that investment.
3. Use Engaging Images: It may be a cliché, but a picture is certainly worth a thousand words. Images on social media sites typically increase engagement among visitors. This means those checking out your company’s portals are more likely to stick around and return if appealing photos are posted. There are a number of tools available that make it easy to size pictures and place them within your content. Select vibrant visuals that complement your social media campaigns. Sites such as Pinterest and Instagram are ideal spots because they are mainly driven by images.
Try to utilize images that you or someone on your staff have taken in-house. If your budget allows it, hiring a professional photographer will also benefit your social campaigns. Stock photo sites are always an option, but be sure to read the fine print and understand where you are permitted to use the photo and for how long. Never, under any circumstance, take a photo from a website or internet search, and use it without the express written permission of the photographer or graphic artist. Just placing a credit on the photo is not enough.
Social media can be an effective way to reach your audience, and it’s a lot of fun, too. It gives brands a chance to showcase the human side of their business, all while helping to sell products. The time you put into it will reward you with consumer loyalty, new customers, and the chance to make your brand active in the community you serve.
Clearbridge Branding Agency is a digital marketing agency located in Millville. Visit ClearBridgeMedia.com.
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