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Six Fast-Track Tips For Starting A Content Marketing Program

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Imagine this. It’s a few months into 2018 and your business hasn’t started the new content plan you created during EOY planning. Sound relatable? With the busy schedules of brand leaders and the typical function of a modern company, this is not an uncommon story. But content marketing is becoming the industry standard where marketing and public relations collide. According to MarketingMag.com, content marketing will be a $300 billion industry by 2019.

While this broad strategy may seem impossible to start, follow these six tips to put your content marketing plans on the fast track.

1. Create an internal story-mining process.

Content marketing is based on storytelling, which means your company needs to have a process to find stories within your brand. First and foremost, take a look at how and where you can find stories that resonate with your target audience within your brand. Maybe nothing seems new because you are looking in the wrong places. Create a content marketing system to funnel stories from different departments by building a news reporter-style beats system. Assign your communications staff to own various areas and make story-finding a competition. &nbsp;

Train your staff to step outside of their day-to-day lives and put themselves in the mind of your target audience. Think about what your audience wants to feel, see, hear and read. From there, the stories will come.

2. Choose a content management system (CMS).

With the many moving pieces of content marketing, most brands need help organizing the different processes. This is where a content management system (CMS) comes in. A CMS is a software your brand can use to draft, execute and organize content for your website. Before choosing what CMS system to go with, consider asking these questions:

&nbsp;How much content will you be producing?

&nbsp;How well does the CMS work with SEO?

&nbsp;Does the system support all different kinds of content, such as multimedia?

&nbsp;Does the CMS come with easy customer service solutions? (This is extremely important if you’re looking to efficiently move a project forward with minimal resources.)

&nbsp;What are the pricing options for this specific CMS?

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Shutterstock

Imagine this. It’s a few months into 2018 and your business hasn’t started the new content plan you created during EOY planning. Sound relatable? With the busy schedules of brand leaders and the typical function of a modern company, this is not an uncommon story. But content marketing is becoming the industry standard where marketing and public relations collide. According to MarketingMag.com, content marketing will be a $300 billion industry by 2019.

While this broad strategy may seem impossible to start, follow these six tips to put your content marketing plans on the fast track.

1. Create an internal story-mining process.

Content marketing is based on storytelling, which means your company needs to have a process to find stories within your brand. First and foremost, take a look at how and where you can find stories that resonate with your target audience within your brand. Maybe nothing seems new because you are looking in the wrong places. Create a content marketing system to funnel stories from different departments by building a news reporter-style beats system. Assign your communications staff to own various areas and make story-finding a competition.  

Train your staff to step outside of their day-to-day lives and put themselves in the mind of your target audience. Think about what your audience wants to feel, see, hear and read. From there, the stories will come.

2. Choose a content management system (CMS).

With the many moving pieces of content marketing, most brands need help organizing the different processes. This is where a content management system (CMS) comes in. A CMS is a software your brand can use to draft, execute and organize content for your website. Before choosing what CMS system to go with, consider asking these questions:

 How much content will you be producing?

 How well does the CMS work with SEO?

 Does the system support all different kinds of content, such as multimedia?

 Does the CMS come with easy customer service solutions? (This is extremely important if you’re looking to efficiently move a project forward with minimal resources.)

 What are the pricing options for this specific CMS?

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