Home Advertising Tips Five Tips To Grab Readers' Attention With Your Direct Mail Campaign

Five Tips To Grab Readers' Attention With Your Direct Mail Campaign

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Despite the popularity of digital advertising, people still remember and understand better what they see and read on paper. Touch allows the brain to reach a deeper level of engagement, and strategies built around touch should be a part of your marketing campaign.

Direct mail pieces are not a thing of the past. In fact, according to the Data and Marketing Association, the current response rate for household direct mail is just over 5%, which is the highest the DMA has reported, and the median return on investment (ROI) comes in at 29%.

While it is true that mailboxes are less cluttered now than they were 10 years ago, you still need a strategic plan to generate responses. Our customers who take the time to plan out campaigns based on goals and objectives see the best results. Once you have the details of your offer and promotional material determined, here are some tips for effective ways to grab your readers’ attention.

1. Be Quick&nbsp;

You have about eight seconds to grab the attention of the person looking through their mail. Your graphics and message are very important. To gain attention, you can use larger mailers, bright colors and&nbsp;unique images. Your headline should be in a large and easy-to-read font that builds curiosity.

2. Add Graphics&nbsp;

Use images to convey your message. Your brain processes images much faster than reading text. Choose unique images that build curiosity. The standard stock images are boring, so get creative. Don’t go crazy and fill up your mail piece with images, though. Depending on your format and what you are selling, the general rule is two to three.

3. Keep It Simple&nbsp;

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Shutterstock

Despite the popularity of digital advertising, people still remember and understand better what they see and read on paper. Touch allows the brain to reach a deeper level of engagement, and strategies built around touch should be a part of your marketing campaign.

Direct mail pieces are not a thing of the past. In fact, according to the Data and Marketing Association, the current response rate for household direct mail is just over 5%, which is the highest the DMA has reported, and the median return on investment (ROI) comes in at 29%.

While it is true that mailboxes are less cluttered now than they were 10 years ago, you still need a strategic plan to generate responses. Our customers who take the time to plan out campaigns based on goals and objectives see the best results. Once you have the details of your offer and promotional material determined, here are some tips for effective ways to grab your readers’ attention.

1. Be Quick 

You have about eight seconds to grab the attention of the person looking through their mail. Your graphics and message are very important. To gain attention, you can use larger mailers, bright colors and unique images. Your headline should be in a large and easy-to-read font that builds curiosity.

2. Add Graphics 

Use images to convey your message. Your brain processes images much faster than reading text. Choose unique images that build curiosity. The standard stock images are boring, so get creative. Don’t go crazy and fill up your mail piece with images, though. Depending on your format and what you are selling, the general rule is two to three.

3. Keep It Simple 

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