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12 SEO Trends Heating Up 2018

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If your business isn’t taking advantage of usingSEO strategies on its website, blogs and social media pages, you’re missing the boat in terms of ranking your business in internet searches. SEO is one of the most effective ways to ensure your customers find your business and buy your products.

As simple as SEO can be to utilize, it is a constantly evolving technique that needs a good understanding and a knowledge base of what is new or on the horizon for ranking schemes. This year is no different, as several SEO trends are coming to light that can help your organization achieve a top result in a Google search, giving your business an edge over your competition. 

Twelve members of the Forbes Agency Council share the SEO trend or change that is impacting their work this year.

Images courtesy of FAC members.

Members of the Forbes Agency Council weigh in.

1. Voice Search

Voice search will change how we create content. Valuable content will have a more conversational tone that answers questions directly. The idea of creating content around a specific keyword bucket will no longer exist. It’s about creating content for searcher intent. Search engines can interpret context so that content that answers a question and contains information about a topic will win. –Loren Baker,Foundation Digital

2. Link-Worthy, Useful Content

In 2018, engagement will play an even larger role in achieving SEO success overall. Creating link-worthy, user-driven content that answers relevant questions and provides useful information to prospects is pivotal. Schema is another area that will continue to be a focal point in achieving measurable results within organic search online. –Bryan Shetsky,Lamark Media

3. Secure Links (SSL)

A couple of years ago, Google announced that secured website certificates (SSL) were starting to impact the ranking of websites. Recently, we noticed that browsers such as Chrome are flagging sites that don’t begin with HTTPS as being potentially unsafe. At $39/year, this is one of the least expensive and easiest fixes to boost SEO ranking in 2018. –Ahmad Kareh,Twistlab Marketing

4. Searcher Intent

Google’s focus on matching search results to the unique intent of a searcher’s query will most impact our SEO work this year. We now must look beyond keywords and traditional ranking factors to understand the types of content the search engines deem relevant for priority terms. We’re also looking beyond the first page to understand unique opportunities and threats by vertical. –Nina Hale,Nina Hale, Inc

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If your business isn’t taking advantage of usingSEO strategies on its website, blogs and social media pages, you’re missing the boat in terms of ranking your business in internet searches. SEO is one of the most effective ways to ensure your customers find your business and buy your products.

As simple as SEO can be to utilize, it is a constantly evolving technique that needs a good understanding and a knowledge base of what is new or on the horizon for ranking schemes. This year is no different, as several SEO trends are coming to light that can help your organization achieve a top result in a Google search, giving your business an edge over your competition. 

Twelve members of the Forbes Agency Council share the SEO trend or change that is impacting their work this year.

Images courtesy of FAC members.

Members of the Forbes Agency Council weigh in.

1. Voice Search

Voice search will change how we create content. Valuable content will have a more conversational tone that answers questions directly. The idea of creating content around a specific keyword bucket will no longer exist. It’s about creating content for searcher intent. Search engines can interpret context so that content that answers a question and contains information about a topic will win. –Loren Baker,Foundation Digital

2. Link-Worthy, Useful Content

In 2018, engagement will play an even larger role in achieving SEO success overall. Creating link-worthy, user-driven content that answers relevant questions and provides useful information to prospects is pivotal. Schema is another area that will continue to be a focal point in achieving measurable results within organic search online. –Bryan Shetsky,Lamark Media

3. Secure Links (SSL)

A couple of years ago, Google announced that secured website certificates (SSL) were starting to impact the ranking of websites. Recently, we noticed that browsers such as Chrome are flagging sites that don’t begin with HTTPS as being potentially unsafe. At $39/year, this is one of the least expensive and easiest fixes to boost SEO ranking in 2018. –Ahmad Kareh,Twistlab Marketing

4. Searcher Intent

Google’s focus on matching search results to the unique intent of a searcher’s query will most impact our SEO work this year. We now must look beyond keywords and traditional ranking factors to understand the types of content the search engines deem relevant for priority terms. We’re also looking beyond the first page to understand unique opportunities and threats by vertical. –Nina Hale,Nina Hale, Inc

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