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15 Ways To Increase Brand Loyalty And Retain Your Customer Base

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Developing your company brand is key to driving customers to your business. The more a consumer resonates with your brand, the more likely they are to buy from you again. Creating this loyal following of customers can ensure continued success and help drive sales of your company’s products and services forward.

The Pareto Principle states that 80% of your company’s future revenue will come from 20% of your current customer base, making it imperative that you focus on creating loyal, repeat customers that will continue to frequent your business.

Below, 15 members of the Forbes Agency Council provide the one thing a company can do to increase its brand loyalty. Here is what they had to say: 

Images courtesy of FAC members.

Members of the Forbes Agency Council share their best tips.

1. Don’t Let Your Customers Down 

If you consistently deliver high-quality products and services and stay on top of trends, your customers will stick with you because they know they can count on you. –Kelly Ann Collins, Collins & Company

 2. Be Authentic And Consistent

The importance of being authentic and consistent cannot be underestimated. Customers must be able to count on the company to deliver the same outstanding products and services over time. And if an issue ever arises, they need to know that it will be addressed immediately and with individual consideration. –Troy Smith,Search Optics

3. Have A Noble Edge

Scientific studies show that people are intensely loyal to brands leveraging the Noble Edge Effect. This is when an independent source shares the socially responsible or charitable work your company does. Be authentic about giving back and let others tell your story. This is especially effective with customers who have strong moral aspirations or who have little product knowledge and experience. –Elizabeth Edwards,Volume Public Relations

4. Live And Breathe Customer Service

Nothing is perfect in life. We all get that. But when that something goes wrong with your product, a great way to increase brand loyalty is to simply be there for your customer. Live and breathe customer service, because without them, you won’t have any following. Answer the phone, respond to the messages left on your social media channels, and do what you say you’re going to do. –Daniel Lazarz,Life of Dad Agency / Life of Dad, LLC

5. Provide Value

Don’t just write content for the sake of content or throw out minimal discounts or offers. Provide something your users actually care about. What do they want to know, see, do, have? Give them more of that. Understand their personas, what drives them and why they like your product in the first place. Following this pattern will increase results. –Sara Davis,Osmond Marketing

6. Keep Your Eye On Quality

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Developing your company brand is key to driving customers to your business. The more a consumer resonates with your brand, the more likely they are to buy from you again. Creating this loyal following of customers can ensure continued success and help drive sales of your company’s products and services forward.

The Pareto Principle states that 80% of your company’s future revenue will come from 20% of your current customer base, making it imperative that you focus on creating loyal, repeat customers that will continue to frequent your business.

Below, 15 members of the Forbes Agency Council provide the one thing a company can do to increase its brand loyalty. Here is what they had to say: 

Images courtesy of FAC members.

Members of the Forbes Agency Council share their best tips.

1. Don’t Let Your Customers Down 

If you consistently deliver high-quality products and services and stay on top of trends, your customers will stick with you because they know they can count on you. –Kelly Ann Collins, Collins & Company

 2. Be Authentic And Consistent

The importance of being authentic and consistent cannot be underestimated. Customers must be able to count on the company to deliver the same outstanding products and services over time. And if an issue ever arises, they need to know that it will be addressed immediately and with individual consideration. –Troy Smith,Search Optics

3. Have A Noble Edge

Scientific studies show that people are intensely loyal to brands leveraging the Noble Edge Effect. This is when an independent source shares the socially responsible or charitable work your company does. Be authentic about giving back and let others tell your story. This is especially effective with customers who have strong moral aspirations or who have little product knowledge and experience. –Elizabeth Edwards,Volume Public Relations

4. Live And Breathe Customer Service

Nothing is perfect in life. We all get that. But when that something goes wrong with your product, a great way to increase brand loyalty is to simply be there for your customer. Live and breathe customer service, because without them, you won’t have any following. Answer the phone, respond to the messages left on your social media channels, and do what you say you’re going to do. –Daniel Lazarz,Life of Dad Agency / Life of Dad, LLC

5. Provide Value

Don’t just write content for the sake of content or throw out minimal discounts or offers. Provide something your users actually care about. What do they want to know, see, do, have? Give them more of that. Understand their personas, what drives them and why they like your product in the first place. Following this pattern will increase results. –Sara Davis,Osmond Marketing

6. Keep Your Eye On Quality

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