Check out these four tips to help you increase referrals, gain new clients and boost client retention this year.
Published: March 10, 2018
Tip #1: Understand the need for a digital marketing strategy.
The initial step in developing an effective marketing plan is to understand why you need one in the first place. Any lack of clarity on your objectives will mean you’re shooting in the dark, potentially wasting time and money if your arrow doesn’t hit its target.
Your marketing initiatives should be based on goals that dovetail with the larger growth and profitability objectives of your practice. So, ensure that you analyze and determine the broad objectives of your practice before devising a digital marketing strategy. Ask yourself whether your marketing goals center on the following:
- Increasing practice awareness
- Building relationships with clients
- Increasing website visits
- Enhancing your client base
- Establishing industry leadership
- Providing better service
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