Native advertising is quickly growing to be a popular method of getting brands in front of new audiences. By creating appealing content that matches both the theme and style of a third-party website, businesses can seamlessly attract new followers and enhance visibility for its brand.
Of course, before you begin investing in native solutions for your content marketing strategies, you’ll need to make sure that you understand exactly what native advertising is and how you can use it to get the best possible online visibility.
How Do Native Ads Enhance Visibility?
Native advertising is just another form of a paid advertisement. The difference is that native ads are disguised as typical content for a specific platform. Advertisers have found that these adverts can be incredibly profitable when it comes to compelling customers to pay attention to their brand and buy their products.
The reason why native advertising is so useful for visibility reasons is that native ads are often received better by target audiences. They’re seen as less of an imposition than popups and other types of advertising, and they’re also less likely to suffer from problems like banner blindness when it comes to attracting a highly disengaged audience.
Because native ads don’t feel the same as typical marketing, people are more likely to view them and read or consume the content they offer. In traditional advertising, on the other hand, most graphics and text are ignored, as people can potentially overlook standard ads as part of the noise in their everyday environment.
So, how can you make sure you get the best visibility with your native ads?
Step 1: Identify The Right Channels
One of the easiest ways to get started with your native advertising strategy is by creating a list of channels where you’d like your native advertisements to appear. Not all channels will offer the option for native advertising and some may be unsuitable because they don’t appeal to your target audience.
Think about social networks like LinkedIn, online magazines for your specific trade, or industry news websites where your ads might fit naturally. Remember, your aim should be to choose a platform that seems organic for your company and the customers you want to serve. For example, you wouldn’t create a travel-focused native ad for a gaming website or one that’s technical in nature for a gardening website because you wouldn’t be reaching the right audience.
Step 2: Position Yourself As An Authority
Once you’ve found channels that might be useful for your native advertising efforts, think about how ads are portrayed on the sites you’ve chosen.
Native ads should look exactly like the other content available on a particular platform. In other words, make sure to find opportunities that help you get the most out of your content. For instance, companies like Outbrain Inc., Taboola, Nativo and TripleLift do a fantastic job suggesting complimentary content via native ads on their publisher partner websites.