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How To Pick The Right Agency For Your Business: 5 Things To Consider

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Whether you don’t have the necessary resources or expertise, or you just need extra help to improve your organization’s sales and overall performance, hiring the right agency is vital for the growth of your business.

But trusting part of your marketing and business decisions to an agency can be quite daunting, especially if you’re the kind of entrepreneur who is personally involved in the decision-making process at every level of your organization. So how can you make sure that the agency you’re hiring is the right fit for your company’s business model and culture? How can you make sure that your pick will only have your best interests at heart, and will try to know the ins and outs of your organization as well as you do?

Below, five members of Forbes Agency Council share some of the things you should never overlook when choosing an agency to work with. Here is what they had to say:

Photos courtesy of individual members.

Members from the Forbes Agency Council share some tips on how to discover which agency works best for you.

1. Encourages Change

Meeting the team you will be working with is crucial. The agency’s willingness to deep dive into your business, as well as the ability to challenge the way you are used to thinking about your product and your audience, are key to success. If you are looking to bring your business to a new level, the agency you choose should encourage the change, and be a reliable partner to guide you through the transformation. – Oksana Matviichuk, GroupM/Mindshare

2. Can Successfully Advertise Themselves

If you are a business looking to hire a marketing agency, look at the marketing they do for themselves. An SEO agency should have killer rankings and organic traffic. If an SEO company does not rank for any organic search terms, it’s a really bad sign. A Facebook ad agency should be retargeting you with slick campaigns. Any agency that does not keep their own house clean is a red flag. – Marc Hardgrove, The HOTH

3. Embraces Consistent Measurement

Modern agencies are a unique blend of science and creative talent. High performing organizations don’t run away from measurement, they embrace it, and are willing to hold themselves accountable for performance. The ability to rapidly measure (in under 48 hours) impact of marketing spend on in-store sales helps both agencies and brands adapt, just like sports teams do at halftime. – Thomas Noyes, Commerce Signals, Inc

4. Able To Adapt Quickly

The ability to make changes in real time, if something does not work, is essential. Sometimes, agencies are stuck in their own ways and do not feel the need to make necessary changes immediately. – Eyal Danon, Ignite Advisory Group

5. Your Philosophies Work Well Together

I think it’s vital that businesses look deep when picking an agency. Agency fit is about more than bells and whistles. Ask yourself this: What is the makeup of the team you will actually be working with? What is the background, mission and philosophy of the agency? Do they have the experience required to meet your KPIs? How do they report back to you on metrics? – Danielle Wiley, Sway Group LLC

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Whether you don’t have the necessary resources or expertise, or you just need extra help to improve your organization’s sales and overall performance, hiring the right agency is vital for the growth of your business.

But trusting part of your marketing and business decisions to an agency can be quite daunting, especially if you’re the kind of entrepreneur who is personally involved in the decision-making process at every level of your organization. So how can you make sure that the agency you’re hiring is the right fit for your company’s business model and culture? How can you make sure that your pick will only have your best interests at heart, and will try to know the ins and outs of your organization as well as you do?

Below, five members of Forbes Agency Council share some of the things you should never overlook when choosing an agency to work with. Here is what they had to say:

Photos courtesy of individual members.

Members from the Forbes Agency Council share some tips on how to discover which agency works best for you.

1. Encourages Change

Meeting the team you will be working with is crucial. The agency’s willingness to deep dive into your business, as well as the ability to challenge the way you are used to thinking about your product and your audience, are key to success. If you are looking to bring your business to a new level, the agency you choose should encourage the change, and be a reliable partner to guide you through the transformation. – Oksana Matviichuk, GroupM/Mindshare

2. Can Successfully Advertise Themselves

If you are a business looking to hire a marketing agency, look at the marketing they do for themselves. An SEO agency should have killer rankings and organic traffic. If an SEO company does not rank for any organic search terms, it’s a really bad sign. A Facebook ad agency should be retargeting you with slick campaigns. Any agency that does not keep their own house clean is a red flag. – Marc Hardgrove, The HOTH

3. Embraces Consistent Measurement

Modern agencies are a unique blend of science and creative talent. High performing organizations don’t run away from measurement, they embrace it, and are willing to hold themselves accountable for performance. The ability to rapidly measure (in under 48 hours) impact of marketing spend on in-store sales helps both agencies and brands adapt, just like sports teams do at halftime. – Thomas Noyes, Commerce Signals, Inc

4. Able To Adapt Quickly

The ability to make changes in real time, if something does not work, is essential. Sometimes, agencies are stuck in their own ways and do not feel the need to make necessary changes immediately. – Eyal Danon, Ignite Advisory Group

5. Your Philosophies Work Well Together

I think it’s vital that businesses look deep when picking an agency. Agency fit is about more than bells and whistles. Ask yourself this: What is the makeup of the team you will actually be working with? What is the background, mission and philosophy of the agency? Do they have the experience required to meet your KPIs? How do they report back to you on metrics? – Danielle Wiley, Sway Group LLC

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