Home Online Marketing 8 Tips For CMOs From Top Digital Entrepreneurs

8 Tips For CMOs From Top Digital Entrepreneurs

19 min read
0
23


<div _ngcontent-c22 innerhtml="

Pexels

Entrepreneurs can show even the most seasoned CMO a thing or two that can greatly benefit their brand.&nbsp;

There’s no doubt that 2017 was the year social media and Google heavily influenced consumers online buying decisions. Black Friday online sales actually broke a record surpassing five billion dollars. As the new year begins, it’s more important now than ever before to establish and execute a successful digital strategy.

While not all marketing campaigns succeed, especially online, the ones that are successful often have many things in common. But who are the entrepreneurs behind many of these successful internet advertising campaigns? What do the successful campaigns have in common? Here is the advice these 8 digital marketing trendsetters have to offer that business can apply to improve the chances of their campaigns succeeding in the coming year.

Plus&nbsp;a lesson from yours truly on what&nbsp;each means for CMOs.

1. Don’t Make It Personal&nbsp;

Many entrepreneurs and marketers alike pick out a product they personally think is cool or have some kind of personal attachment to and then build campaigns that appeal to their personal interests, wondering why their campaign failed. To succeed in eCommerce you are better off ignoring your personal opinions and tastes and going with researched data and facts about niches that are having success being marketed online. Connecting those audiences with products that appeal to them by advertising is a much better way to affirm their interest and get them to buy from you. This is hard for a lot of entrepreneurs to get past, but as soon as they stop putting what they think is cool ahead of what the audience needs and wants, they start seeing a lot more success much faster. – Adrian Morrison,&nbsp;online marketer&nbsp;

CMO Lesson: This has long been a pet peeve of mine. I have seen countless examples where CMOs and thus their teams look a given product, campaign, etc. from their personal vantage point instead of via the lens of the consumer AKA the one the people who will keep them employed in the first place. Think of them. Not you.&nbsp;

2. Build A Community

Thanks to the Internet, people are more connected and accessible than ever, but personally more disconnected. Since so much time is spent online, and advertising is so competitive, businesses have to reevaluate how they plan to build a relationship with customers in 2018. Building an online community of potential customers around topics that people are passionate about, and that also aligns with your business, is a sure way to build a tribe of fans and customers that are loyal to your brand. Giving valuable content around the topic, giving customers the ability to have a voice and providing a platform for them to build relationships with other customers who share the same interests is a sure strategy that will stop them from straying to the competition and keep customers loyal to the brand.Steve Howe,&nbsp;entrepreneur

CMO Lesson:&nbsp;Great lesson here kids re: communities. I would caution however re: the whole aligning with your business part Steve refers to. Of course there has to be some connection but do not make the mistake of using communities to sell. Ever.&nbsp;

3. Be Your Brand

Customers like to do business with people they know and like. Successful corporate leaders like Virgin’s Richard Branson and T-Mobile’s John Legere have mastered this, but it applies to entrepreneurs and smaller brands too. With the rise and dominance in social media, it has never been more important build a personal brand and position yourself as an authority in your space. Also, thanks to social media, it has never been easier. To survive as a business leader in 2018, a strong personal brand is more of a necessity than an option. Show the audience of customers you are trying to appeal to that you relate to them, share the same views and values, and are someone they would want to personally do business with.

Create a web presence that is in line with that personal brand and give customers the ability to interact, experience, and engage your brand. Connect with customers and deliver content worth following and sharing on social media to build an ongoing relationship with them. Follow up consistently with direct engagements to give customers the ability to do business with your brand. A personal brand does not have to mean trying to get internet famous or have the most followers online, it means positioning yourself as a credible leader and authority in the specific industry you are most qualified to deliver the most value in. Vito Glazers,&nbsp;WE TV’s Season 1 Mystery Millionaire™, actor&nbsp;and&nbsp;entrepreneur

CMO Lesson: Much like the previous tip I like this but there is a caveat to what Vito says. You can’t be everything to everyone. So where he says &quot;Show the audience of customers you are trying to appeal to that you relate to them, share the same views and values…&quot; stay true to YOURS and YOUR BRAND’s values. Don’t flip flop to try and appeal to everyone for then you will appeal to no one.&nbsp;

“>

Pexels

Entrepreneurs can show even the most seasoned CMO a thing or two that can greatly benefit their brand. 

There’s no doubt that 2017 was the year social media and Google heavily influenced consumers online buying decisions. Black Friday online sales actually broke a record surpassing five billion dollars. As the new year begins, it’s more important now than ever before to establish and execute a successful digital strategy.

While not all marketing campaigns succeed, especially online, the ones that are successful often have many things in common. But who are the entrepreneurs behind many of these successful internet advertising campaigns? What do the successful campaigns have in common? Here is the advice these 8 digital marketing trendsetters have to offer that business can apply to improve the chances of their campaigns succeeding in the coming year.

Plus a lesson from yours truly on what each means for CMOs.

1. Don’t Make It Personal 

Many entrepreneurs and marketers alike pick out a product they personally think is cool or have some kind of personal attachment to and then build campaigns that appeal to their personal interests, wondering why their campaign failed. To succeed in eCommerce you are better off ignoring your personal opinions and tastes and going with researched data and facts about niches that are having success being marketed online. Connecting those audiences with products that appeal to them by advertising is a much better way to affirm their interest and get them to buy from you. This is hard for a lot of entrepreneurs to get past, but as soon as they stop putting what they think is cool ahead of what the audience needs and wants, they start seeing a lot more success much faster. – Adrian Morrisononline marketer 

CMO Lesson: This has long been a pet peeve of mine. I have seen countless examples where CMOs and thus their teams look a given product, campaign, etc. from their personal vantage point instead of via the lens of the consumer AKA the one the people who will keep them employed in the first place. Think of them. Not you. 

2. Build A Community

Thanks to the Internet, people are more connected and accessible than ever, but personally more disconnected. Since so much time is spent online, and advertising is so competitive, businesses have to reevaluate how they plan to build a relationship with customers in 2018. Building an online community of potential customers around topics that people are passionate about, and that also aligns with your business, is a sure way to build a tribe of fans and customers that are loyal to your brand. Giving valuable content around the topic, giving customers the ability to have a voice and providing a platform for them to build relationships with other customers who share the same interests is a sure strategy that will stop them from straying to the competition and keep customers loyal to the brand.Steve Howeentrepreneur

CMO Lesson: Great lesson here kids re: communities. I would caution however re: the whole aligning with your business part Steve refers to. Of course there has to be some connection but do not make the mistake of using communities to sell. Ever. 

3. Be Your Brand

Customers like to do business with people they know and like. Successful corporate leaders like Virgin’s Richard Branson and T-Mobile’s John Legere have mastered this, but it applies to entrepreneurs and smaller brands too. With the rise and dominance in social media, it has never been more important build a personal brand and position yourself as an authority in your space. Also, thanks to social media, it has never been easier. To survive as a business leader in 2018, a strong personal brand is more of a necessity than an option. Show the audience of customers you are trying to appeal to that you relate to them, share the same views and values, and are someone they would want to personally do business with.

Create a web presence that is in line with that personal brand and give customers the ability to interact, experience, and engage your brand. Connect with customers and deliver content worth following and sharing on social media to build an ongoing relationship with them. Follow up consistently with direct engagements to give customers the ability to do business with your brand. A personal brand does not have to mean trying to get internet famous or have the most followers online, it means positioning yourself as a credible leader and authority in the specific industry you are most qualified to deliver the most value in. Vito Glazers, WE TV’s Season 1 Mystery Millionaire™, actor and entrepreneur

CMO Lesson: Much like the previous tip I like this but there is a caveat to what Vito says. You can’t be everything to everyone. So where he says “Show the audience of customers you are trying to appeal to that you relate to them, share the same views and values…” stay true to YOURS and YOUR BRAND’s values. Don’t flip flop to try and appeal to everyone for then you will appeal to no one. 

Let’s block ads! (Why?)


Source link

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

Viberate Partners with Changelly for Mass Token Adoption

Bitcoinist.net · February 22, 2018 · 12:00 am<!– Excerpt Music industry blockchai…