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Entrepreneur creates online presence for clients

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JJ Reynolds, the founder of Mediauthentic, helps companies create an online presence. But it’s much more than just making website or a few random Facebook posts.

“I take a brand like a cafe or winery, develop an online presence for them (and) coordinate the development of the brand over time.”

That includes all aspects of how a company appears online “whether that’s a blog post on their website, a video on Facebook or a tweet on Twitter,” he said.

Reynolds, 23, was born in Hawaii. He came to the Napa Valley to attend Pacific Union College and now lives in Angwin.

1. What’s a common misconception you get about your work?

The biggest misconception is that I just sit on Facebook and Instagram all day long.

The truth is there’s a lot of planning that goes behind each post, whether copy, photo or video. There’s a lot of strategizing over the brand you want to develop.

Behind every piece of content you see, there should be a reason why that is being shown to your audience. A lot of people think it’s easy to come up with that, but it takes time.

2. What was your first job?

My first job was working for a company I created in high school called Extra Hands. I mowed lawns and performed general maintenance for property managers on Oahu, Hawaii.

3. How did you get into this industry?

I love telling stories and having those stories heard. Media and strategy are two of the best ways to do that. I figured out if you tell a story good and loud, everyone will learn why you are special.

4. What is the biggest challenge your business has faced?

Staying on top of algorithms, and the ever-changing way the Internet functions is a never-ending challenge. If I do not, I will no longer know how to get a business in front of a greater audience. I always want to be on the cutting edge.

5. Do you have any tips or tricks of the trade to share?

In terms of quality, compare you your posts to what your largest competitors are doing. Take a step back and look at the content you are putting out there as if you were seeing it as a big brand. And see how you would perceive it if they put out what you’re putting out.

6. Which three people would you most like to have dinner with?

Elon Musk, Steve Jobs (in his early days) and Satoshi Nakamoto (the reported founder of bitcoin).

7. What’s on your to-do list?

1) Visit the Antarctic. The Antarctic is the last continent I have to visit!

2) Practice the Spanish language. I lived in Spain for several months but I have not kept up with the language.

3) Make a physical product I can sell. I operate in the online realm most of the time. Although it may be “old school,” I would like to have a product I can sell.

4) Continue working with people smarter and better than me so I can…

5) Discover a way to unplug, while still be available 24/7 to my clients.

8. If you could change one thing about your industry, what would it be?

I wish that all of the algorithms and best practices were listed out for small business to take advantage of. There is so much information flying at us every day it is hard for the little guys to stay on top of their image while running a business.

9. What was your childhood ambition?

My ambition was to be a painter. Then I learned I was not a very good artist. I found the next best thing: marketing.

10. What’s something people might be surprised to know about you?

I have been to 25 countries and work internationally for non-profits at cost.

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