Home Online Marketing Netshoes Increased Online Sales By 30% Utilizing These 3 Simple Marketing Tactics

Netshoes Increased Online Sales By 30% Utilizing These 3 Simple Marketing Tactics

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When I talk to most people about digital marketing, I can immediately see the worrisome expression on their faces. There are so many marketing channels — from SEO to paid to social media — that it can be very easy to get lost at sea. And when you’re overwhelmed and not exactly sure what you’re doing, costs can rack up and strategies can become difficult to implement.

It’s no secret that creating campaigns that compliment one another takes a large team effort from many people. However, I’m always surprised that so many companies miss the low-hanging fruit. There are so many simple things that could be doing that would have a dramatic effect on their marketing with such little effort and cost.

I’m going to share with you three marketing tactics that you (yes, I mean you — the small business owner, the CEO of a larger enterprise AND the entrepreneur who’s about to start their next venture) can easily implement at low cost and within a quick time frame.

Once you’ve mastered these marketing ploys, leap over to DesignRush. They’ve got marketing and design tips to help you boost your online sales even further, plus a list of agencies who can help you grow your e-commerce with high-end strategies.

Netshoes
  1. Retargeting

    Retargeting — also known as remarketing — is a simple concept that offers a big return.  Essentially, retargeting follows users after they leave your site with a trail of banner ads. One of the biggest benefits to retargeting is the ability to convert visitors to users after they have “bounced” off your site. This will, of course, ideally lower your bounce rate over time AND increase your overall users.Does retargeting really work? Just ask Netshoes. The largest online retailer of athletic equipment implemented retargeting in 2011 and saw a 30 percent boost in revenue.

    Two easy ways to begin retargeting visitors to your site is through Google Ads and Facebook Ads. A few things to keep in mind are:

    • Show different advertisements at different times. You don’t want the same people seeing the same ad over and over again.

    • The same person should not see your add more than twice a day, so schedule them out well.

    • Ensure you have a beautiful landing page for people to go to if they click on your ad.

    J. Crew Factory

  2. Email MarketingWe all get too many newsletters, and it’s more than likely that you don’t care for most of them that find their way into our inboxes. However, those that generally strike people’s fancy are the newsletters that provide actual value.

    With that being said, start that value from the very beginning, when you’re encouraging people to sign up for your newsletters. For example, if you’re selling a product or service, potential promotions and unique exclusive sales that compliment that content gives you the perfect reason to encourage users to sign up to receive them. Plus, it gives you content for your newsletters!

    A perfect example of this would be J. Crew Factory. Upon landing on their website, users are greeted with a pleasant pop-up promising 15 percent off your first purchase, as well as additional deals every week. They show their newsletter’s benefits upfront. If that’s not an incentive for a shopper to sign up, I’m not sure what is!

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When I talk to most people about digital marketing, I can immediately see the worrisome expression on their faces. There are so many marketing channels — from SEO to paid to social media — that it can be very easy to get lost at sea. And when you’re overwhelmed and not exactly sure what you’re doing, costs can rack up and strategies can become difficult to implement.

It’s no secret that creating campaigns that compliment one another takes a large team effort from many people. However, I’m always surprised that so many companies miss the low-hanging fruit. There are so many simple things that could be doing that would have a dramatic effect on their marketing with such little effort and cost.

I’m going to share with you three marketing tactics that you (yes, I mean you — the small business owner, the CEO of a larger enterprise AND the entrepreneur who’s about to start their next venture) can easily implement at low cost and within a quick time frame.

Once you’ve mastered these marketing ploys, leap over to DesignRush. They’ve got marketing and design tips to help you boost your online sales even further, plus a list of agencies who can help you grow your e-commerce with high-end strategies.

Netshoes
  1. Retargeting

    Retargeting — also known as remarketing — is a simple concept that offers a big return.  Essentially, retargeting follows users after they leave your site with a trail of banner ads. One of the biggest benefits to retargeting is the ability to convert visitors to users after they have “bounced” off your site. This will, of course, ideally lower your bounce rate over time AND increase your overall users.Does retargeting really work? Just ask Netshoes. The largest online retailer of athletic equipment implemented retargeting in 2011 and saw a 30 percent boost in revenue.

    Two easy ways to begin retargeting visitors to your site is through Google Ads and Facebook Ads. A few things to keep in mind are:

    • Show different advertisements at different times. You don’t want the same people seeing the same ad over and over again.

    • The same person should not see your add more than twice a day, so schedule them out well.

    • Ensure you have a beautiful landing page for people to go to if they click on your ad.

    J. Crew Factory

  2. Email MarketingWe all get too many newsletters, and it’s more than likely that you don’t care for most of them that find their way into our inboxes. However, those that generally strike people’s fancy are the newsletters that provide actual value.

    With that being said, start that value from the very beginning, when you’re encouraging people to sign up for your newsletters. For example, if you’re selling a product or service, potential promotions and unique exclusive sales that compliment that content gives you the perfect reason to encourage users to sign up to receive them. Plus, it gives you content for your newsletters!

    A perfect example of this would be J. Crew Factory. Upon landing on their website, users are greeted with a pleasant pop-up promising 15 percent off your first purchase, as well as additional deals every week. They show their newsletter’s benefits upfront. If that’s not an incentive for a shopper to sign up, I’m not sure what is!

Let’s block ads! (Why?)


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