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6 Traits You Should Seek When Hiring An Agency

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Forbes Agency Council recommend you do the following:

Photos courtesy of individual members.

Council members talk about what they suggest you look for in an agency.

1. Consider Trust And Comfort Levels

Consider the relationship you want and the personality traits of your team. We have a client avatar for our ideal client and the relationship we would have with each other. These include factors like programs they run, how “hands on” they are, kinds of work and results they value. Consider these factors on the client side — establishing trust and comfort with your agency is essential for success. – Nicole Mahoney, Break The Ice Media

2. Study Their Social Media

Always check the agency executives’ social media channels to see if they are as truly connected and in-the-know. Take a look at their engagement on Twitter: How many likes and comments are they getting? Check out LinkedIn: Are they thought leaders? Get to know them through the content they post to make sure their personal missions are in line with your vision. – Kelly Ann Collins, Vult Lab

3. Understand Their Creativity

When looking for an agency to partner with, people often overlook some of the simple questions. For example, what is their experience in the space? What are their thoughts about your service or product? It is important to see the energy of the agency in regards to your service or product. This is an indicator how creative they can be. – Michael Broughton, Blanket Marketing Group

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Picking the right ad agency is simply too important to do haphazardly. A good group can lead to a long-term relationship, one that boosts visibility and sales. A less optimal team can potentially alienate clients, or simply waste time and resources while pursuing dead ends.

Unfortunately, there are a lot of different agencies out there, and most of them are very good at sounding talented. So what should you look for when considering which firm to work with? Members from Forbes Agency Council recommend you do the following:

Photos courtesy of individual members.

Council members talk about what they suggest you look for in an agency.

1. Consider Trust And Comfort Levels

Consider the relationship you want and the personality traits of your team. We have a client avatar for our ideal client and the relationship we would have with each other. These include factors like programs they run, how “hands on” they are, kinds of work and results they value. Consider these factors on the client side — establishing trust and comfort with your agency is essential for success. – Nicole Mahoney, Break The Ice Media

2. Study Their Social Media

Always check the agency executives’ social media channels to see if they are as truly connected and in-the-know. Take a look at their engagement on Twitter: How many likes and comments are they getting? Check out LinkedIn: Are they thought leaders? Get to know them through the content they post to make sure their personal missions are in line with your vision. – Kelly Ann Collins, Vult Lab

3. Understand Their Creativity

When looking for an agency to partner with, people often overlook some of the simple questions. For example, what is their experience in the space? What are their thoughts about your service or product? It is important to see the energy of the agency in regards to your service or product. This is an indicator how creative they can be. – Michael Broughton, Blanket Marketing Group

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