Home Online Marketing Everything You Need To Know About Chatbot Marketing

Everything You Need To Know About Chatbot Marketing

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Emerging technology is constantly changing how businesses market their products and services, which means that companies must remain adaptable to stay competitive.

Chatbots — computer-generated programs that use artificial intelligence (AI) to initiate and carry on conversations with consumers — have emerged to help online consumers select the most appropriate products and services to meet their needs, to answer frequently asked questions and to provide customer support after a sale.

In some instances, chatbots have been refined to such an extent that it’s nearly impossible for consumers to tell whether they are communicating with a live representative or a customer-service robot.

There’s been a lot of debate about the effectiveness and appeal of chatbots, but if this technology is properly implemented, it can pay off in spades as a marketing strategy.

Chatbots Can Improve The Customer Service Experience

Some things never change, including the fact that customers still crave a seamless and pleasant customer service experience when they are online. Often, good customer service after a sale can help reduce refund requests and convert a first-time buyer into a long-term customer.

Enter the chatbot, which can engage a customer online and ask what it can do to help. In most cases, a customer simply needs a question answered, and chatbots have become so sophisticated that they can provide a variety of responses based on an extensive database of questions customers are most likely to ask about a product or service.

Chatbots can also help to reduce customer wait times, as well as the number of customer service reps your business needs. And they don’t sleep, which means you can provide your customers with 24/7 service, even when you don’t have a live representative available to answer incoming queries.

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Shutterstock

Emerging technology is constantly changing how businesses market their products and services, which means that companies must remain adaptable to stay competitive.

Chatbots — computer-generated programs that use artificial intelligence (AI) to initiate and carry on conversations with consumers — have emerged to help online consumers select the most appropriate products and services to meet their needs, to answer frequently asked questions and to provide customer support after a sale.

In some instances, chatbots have been refined to such an extent that it’s nearly impossible for consumers to tell whether they are communicating with a live representative or a customer-service robot.

There’s been a lot of debate about the effectiveness and appeal of chatbots, but if this technology is properly implemented, it can pay off in spades as a marketing strategy.

Chatbots Can Improve The Customer Service Experience

Some things never change, including the fact that customers still crave a seamless and pleasant customer service experience when they are online. Often, good customer service after a sale can help reduce refund requests and convert a first-time buyer into a long-term customer.

Enter the chatbot, which can engage a customer online and ask what it can do to help. In most cases, a customer simply needs a question answered, and chatbots have become so sophisticated that they can provide a variety of responses based on an extensive database of questions customers are most likely to ask about a product or service.

Chatbots can also help to reduce customer wait times, as well as the number of customer service reps your business needs. And they don’t sleep, which means you can provide your customers with 24/7 service, even when you don’t have a live representative available to answer incoming queries.

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