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10 Tips For Using Influencers For Promoting Your Sports Brand

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Here’s some tips how. sports brands can benefit from influencers.

The increase in influencer marketing budgets shows that this is becoming a rapidly increasing marketing strategy for brands trying to find novel ways to attract consumers. Influencers are genuine authority figures within the lives of their fans – this includes bloggers, industry experts, lifestyle gurus, online entertainment celebrities and many more.

These influencers have a sizeable audience on social media and other digital platforms. They’re often seen by their fans as a trustworthy and authentic source of information. How does this marketing trend fit in with the sports industry? Sports is an integral part of the lives of billions around the world. Most people identify themselves as the fan of a particular sports team and a specific group of players that they support and look up to.

Traditionally most sports athletes have been offline or in-person celebrities – you meet them at games and events and that’s about it. With the advent of social media, as these sports and influencers jump online and so does their offline audience, it becomes a novel online channel for companies to promote their products and services. With this in mind, here are 10 tips for using influencers to promote your sports brand.

1. Reach Your Audience Through the Right Channels

The key to using influencer marketing to promote your sports brand is to make sure they use the right channels to reach their audience. You wouldn’t necessarily promote your cake company on LinkedIn; the same goes for your sports company. You need to work with an influencer who’s present and close to your target market.

In recent times, there has been a surge of fitness and sports-related mobile applications entering the market, allowing sports fans to stay in touch and learn from their favourite sports idols. An example of this is Tribe. Tribe allows influencers to create “hyper-engaged” fan groups where their followers get to chat directly with their favorite athletes, win exclusive merchandise and meet their favorite athletes in person. Athletes can share their nutrition and fitness related expertise and grow their existing fan base.

Tribe CEO Gaurav Mathur said “Tribe offers a unique experience for everyone involved. Fans learn more about their favourite athletes and get to engage with them personally. Athletes grow their fans and improve loyalty to themselves personally. And the brands that engage the consumer in this environment get a prolonged multi-day exposure from the influencer that tremendously boosts brand recall and loyalty.”

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Pexels

Here’s some tips how. sports brands can benefit from influencers.

The increase in influencer marketing budgets shows that this is becoming a rapidly increasing marketing strategy for brands trying to find novel ways to attract consumers. Influencers are genuine authority figures within the lives of their fans – this includes bloggers, industry experts, lifestyle gurus, online entertainment celebrities and many more.

These influencers have a sizeable audience on social media and other digital platforms. They’re often seen by their fans as a trustworthy and authentic source of information. How does this marketing trend fit in with the sports industry? Sports is an integral part of the lives of billions around the world. Most people identify themselves as the fan of a particular sports team and a specific group of players that they support and look up to.

Traditionally most sports athletes have been offline or in-person celebrities – you meet them at games and events and that’s about it. With the advent of social media, as these sports and influencers jump online and so does their offline audience, it becomes a novel online channel for companies to promote their products and services. With this in mind, here are 10 tips for using influencers to promote your sports brand.

1. Reach Your Audience Through the Right Channels

The key to using influencer marketing to promote your sports brand is to make sure they use the right channels to reach their audience. You wouldn’t necessarily promote your cake company on LinkedIn; the same goes for your sports company. You need to work with an influencer who’s present and close to your target market.

In recent times, there has been a surge of fitness and sports-related mobile applications entering the market, allowing sports fans to stay in touch and learn from their favourite sports idols. An example of this is Tribe. Tribe allows influencers to create “hyper-engaged” fan groups where their followers get to chat directly with their favorite athletes, win exclusive merchandise and meet their favorite athletes in person. Athletes can share their nutrition and fitness related expertise and grow their existing fan base.

Tribe CEO Gaurav Mathur said “Tribe offers a unique experience for everyone involved. Fans learn more about their favourite athletes and get to engage with them personally. Athletes grow their fans and improve loyalty to themselves personally. And the brands that engage the consumer in this environment get a prolonged multi-day exposure from the influencer that tremendously boosts brand recall and loyalty.”

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